I'd Like To Buy The World A Nail...

At long last, I have found the answer to a question that has been puzzling the world since...sometime last week. that question of course is how do you take a story about
the government trying to regulate a bunch of lunatics crucifying themselves
and make it even weirder? The answer is one of those things that's so obvious that I never would have thought of it in a million years. Corporate sponsorships. Yes,
Coca Cola and a phone company
have both paid to get their names on the festival. Seriously. I couldn't make this kind of shit up if I tried, it's the real thing.