Tis the Season to...huh?

Am I going deaf, or does anyone else, while not really paying attention to the TV hear, clear as a bell, "Tis the season to wallow?" Then you realise it's "Tis the season to wow them," because a commercial for Best Buy starts. But every single time I hear that commercial, I think it's saying wallow! All I can think is "Now that doesn't sound very festive."