And It Gets Better

Either the story I linked to in my previous post about this wasn't clear enough or I just flat out missed it, but apparently the
anti-commercial skipping technology
that Philips has developed would not only prevent you from fast forwarding the ads during programs you have recorded, but also keep you from channel surfing during commercial breaks on regular TV as well.

I used to just hate hate hate this idea, now I'm looking for a word much stronger, since hate seems far too generous now.